Category: News Makers

Spoken from the heart, Nexstar Customer Experience Coach Jennifer Frith truly inspires in this ACHR News column as she encourages readers to act with kindness when guiding our younger generations to discover all the trades have to offer. Let’s take Jen’s lead and do so with passion, pride, determination, and generosity.

Three knowledgeable Nexstar coaches – Shannon Rocha, Mark Wall, and Melanie Tauring – recently teamed up to write this insightful ACHR News column. Here they explain how marketing, call center, and field teams are similar to the three sports in a triathlon. They all must perform strongly – and in synch – in order for your business to thrive and achieve success together.

To develop your own workforce, build intentionality into your training blueprint and do not disregard the importance of Field Mentorship. Jeff Atwell and Corinne Hall, our Workforce Development Coaches, together crunch the numbers and discuss the realized benefits on this recent “So It Flows” podcast.

Nexstar’s own Marketing Coach Manager Melanie Tauring shares her marketing mastery in a recent ACHR The News podcast focused on operationalized marketing best practices. Melanie covers the pros and cons while reminding listeners of a key takeaway: marketing is not transactional.

Kate Cinnamo, Explore the Trades Executive Director, offers key insights into tangible ways PHCE leaders can elevate career success in the skilled trades with our younger generations. Her recently published column in ACRH The News serves as an insightful read with actionable steps to support up-and-coming trades professionals.

Nick Rau, Nexstar Digital Marketing Coach, shared in his top 10 tips to help marketing teams win on the socials in a recent issue of HVACR Business magazine. Catch his best practices perfect for social media newcomers as well as those who may have a plan in place but are looking to up their game with sound strategy!