Power to the Buyer: A Conversion Breakthrough for Dynamic Tradies

This month, we’re sharing an inspiring article featuring one of our outstanding Australian members hailing from down under. Learn how Dynamic Tradies, headquartered in Ulladulla, NSW, AU, is putting their WIN-WIN-WIN mindset to work to score big for their customers, their team, and their business!

Driving Sales Through Customer Choice

In a competitive home services market, one company is seeing powerful results by making a simple but meaningful change: presenting customers with more options. At Dynamic Tradies, a renewed focus on offering comprehensive, tiered options during service calls has transformed both sales and customer engagement.
“One of our biggest challenges was becoming too comfortable securing customer approval before presenting all possible solutions,” Operations Manager Brett Ringland explains. “By only offering a single solution per opportunity, we were limiting the customer’s ability to choose a more comprehensive or premium option. This also created a simple yes-or-no scenario, rather than encouraging engagement and empowering the customer to make the best decision for their home.”

Turning a Challenge Into an Opportunity

That mindset shift yielded fast results. Over a four-to-five-month period, Dynamic Tradies increased its team’s solutions per opportunity significantly. “This had a direct and powerful impact—our service technicians saw their average sale increase by around $400 and their conversion rate improve by approximately 10%,” Brett says. “Our sales team also saw improved conversion and a lift in average sale, proving the consistency of the approach across roles.”

Training and Tools That Empower Technicians

Success didn’t happen by accident. Dynamic Tradies committed to weekly training and in-the-moment technician support to build confidence and consistency. “Weekly training sessions were a key part of our strategy,” Brett says. “We also provided real-time phone support to technicians while they were in the truck building their solutions, helping them feel confident and supported in the moment.”

In addition, Dynamic Tradies expanded its pricebook to offer more add-on services and leveraged dashboard tools to track performance. “We put a strong focus on education and accountability using the ServiceTitan dashboard. It was a full-team effort, driven by clarity, consistency, and a focus on continuous improvement.”

Measurable Growth Across the Board

The impact of these changes was unmistakable. “As a company, we increased our solutions per opportunity from 1.59 to 3.07,” Brett says. “Our average sale rose by $300, and overall conversion improved by nearly 15%. These results reflect the power of giving customers real choice and building value through helpful, tailored solutions.”

Looking Ahead With a WIN-WIN-WIN Mentality

Dynamic Tradies is keeping the momentum going by focusing on efficiency, opportunity, and team development. “We’re focused on continued growth—for our team members and as a business,” they say. “We’re working to become more efficient across our systems and processes, and we’re committed to creating greater earning opportunities for our team.”

Their mission is simple and rooted in shared success: “Our mission is to live by our WIN-WIN-WIN mindset: a win for the customer, a win for the team member, and a win for the business.”