Get the EDGE: New Coaching Series Launches This Summer
In the fast-paced world of marketing and customer experience, staying ahead isn’t just about keeping up—it’s about leading the way. That’s exactly what Nexstar’s new EDGE Series is designed to do.
The EDGE Series is a fresh take on Nexstar’s popular coaching events and workshops, built specifically for today’s marketing and call center professionals. The events are focused, fast-moving, and hands-on, tackling the real, everyday challenges. Whether you’re a Nexstar member fine-tuning your brand strategy or leveling up your call center operations, the EDGE Series delivers the tools, insights, and connections to help contractors succeed.
“Nexstar coaches and members saw a growing need for targeted, practical learning experiences—events that go beyond theory and dive into strategies they can actually use,” explained Alicia Johnston, Nexstar Senior Coaching Manager. “The EDGE Series was created to meet that need and give professionals a real advantage in their roles.”
Where Did the Idea Come From?
The EDGE Series was born out of conversations with Nexstar members and coaches who noticed a gap in traditional workshops. There was a demand for shorter, more immersive events that focus on specific areas—like marketing innovation or call center performance, Alicia noted.
“Nexstar responded with a brand-new event blending expert coaching, peer collaboration, inspiring speakers, and insights from Strategic Partners into a powerful, action-oriented experience,” she explained.
What Can Attendees Expect?
Each EDGE event is designed to be high-impact and immediately useful offering:
- Hands-on learning through breakout sessions and mini-clinics;
- Expert advice from Nexstar coaches, guest speakers, and industry leaders;
- Practical tools and strategies you can apply right away;
- Networking opportunities with peers and Nexstar Strategic Partners;
- An energizing environment that sparks ideas and drives results.
“Attendees will leave with clarity, confidence, and action items they can implement immediately,” Alicia explained. “Whether you’re just stepping into your role or you’re a seasoned pro, if you’re ready to grow, the EDGE Series is for you!”
The EDGE Series is perfect for:
- Marketing professionals looking to sharpen their strategy
- Call center managers and team leads focused on performance
- Customer experience leaders ready to innovate
- Anyone in a leadership role who wants fresh ideas and real tools
More on the Marketing EDGE
When: July 29–30, 2025
Where: Nexstar HQ, Bloomington, MN
What to Expect: A two-day deep dive into marketing strategy, trends, and execution. Includes breakout sessions, expert panels, informative guest speakers, and networking with Strategic Partners.
Special Guests:
Jennifer Johns – Consumer Research and Insights
With nearly 30 years of experience in business development and marketing, Jennifer has helped hundreds of businesses—large and small—grow through smart strategy, sharp insights, and a collaborative mindset. A former small business operator and seasoned consultant, she brings a unique dual perspective to every conversation: she’s sat on both sides of the table. Jennifer pairs deep investigative research with practical ideas to help businesses grow faster and smarter. She is passionate about helping teams unlock what’s possible.
Sam Richter – AI and Digital
Considered one of the world’s foremost experts on AI-powered digital information, the award-winning Hall of Fame speaker and bestselling author, Sam Richter, takes something you already know, that Knowledge Is Power, and turns it into reality. It’s the “HOW you do it” – using the Web resources you use every day in ways you never thought possible combining with AI-powered tools you never knew existed – that will amaze you (and may scare you!).
More on the Call Center EDGE
When: August 27, 2025
Where: Rinnai, North American HQ, Atlanta, GA
What to Expect: Six mini-clinics led by Nexstar coaches covering AI, analytics, agent empowerment, and more—designed to energize your team and transform your call center.
Looking Ahead to 2026!
This is just the beginning, Alicia explained. “Our members can keep an eye out for more EDGE events launching in 2026, each one tailored to help tackle the latest challenges and build on opportunities. From marketing to operations to customer service, there’s an EDGE event for every Nexstar member’s needs.”
Nexstar members, please click here for more details!
And, if you are not a current Nexstar member, but interested in learning more, let’s start the conversation today!
Related Posts
When Sean Wheeler stepped into the role of Sales Manager at Best Care Home Services in Bartlett, TN, he knew…
Company: A1 Plumbing, Pumps & Water Treatment Location: Quinte West, Ontario, Canada Key Contact: Jeff McKerracher, Co-Owner A Bold New…
- By Elsa Chase, Digital Marketing Specialist
This month, we sat down with Talent Acquisition Coach & Executive Recruiter Steffan Busch to learn about his journey into…