Marketing Planning Workshop

Make the Phones Ring with Comprehensive Marketing Planning

Coaching In A Workshop Environment

Nexstar members attending one of our Marketing Planning Workshops review their current branding and direct marketing Training program. With their marketing coach and other attendees, participants spend a lot of time sparking new ideas on how to keep and grow customers. Attendees are excited to learn and share with other Nexstar members and be inspired by each other’s success.

What Attendees Take Home

  • A detailed annual marketing plan.
  • Step-by-step instructions on how to make your marketing goals REAL using proven marketing strategies and Nexstar tools and programs.
  • Ideas and insight gained from classmates.
  • Opportunities for reaching new customers, managing marketing expenses and maximizing resources outlined.
  • A commitment to work intensely with their marketing coach for the next 3 months.

Classroom Training

Nexstar offers the most comprehensive Residential Plumbing, Electrical, Heating and Cooling training in the industry. All of our training is participant-centered, meaning that we approach training plan from the learner’s perspective, making our content engaging and easy to understand, practice and implement.

Our classes include:


Service System: A 3-day course for Residential Plumbing, Electrical, Heating and Cooling technicians. This is Nexstar’s most popular class. Technicians will gain the ability to understand how customers make buying decisions and they will be able to demonstrate premium value that customers are willing to pay for. They will also learn how to identify, raise and clear objections proactively.

HVAC Specific Service System: A 3-day course focused on specific HVAC training plan as it relates to the Nexstar Service System. Providing the same content as the standard Service System, there is specific emphasis on technical conversations and HVAC troubleshooting best practices.

Advanced Service System: This 3-day course dives deeper into the studies that created the Service System and students will take action in developing refined communication skills and awareness. Skills practice will enable students to create conversations that get to the matter at hand when working with customers to make buying decisions.

Service Management: Service managers will spend 3 days discussing the tools and Residential Plumbing, Electrical, Heating and Cooling business systems that will help them streamline essential operations, develop their employees and drive sales. Exceptional service manager training plan that creates a support system of peers that are united in helping each other.

Subscribe To Contractor Business News!

Contractor Business News is full of helpful business advice and training tips for leaders in the Plumbing, Heating, Cooling and Electrical industry. It’s delivered to your inbox twice a month. Stay in the know and subscribe today!