by | Apr 28, 2014 | Home Service Best Practices, Independent Home Services Contractors Training, Know Your Numbers, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training
Just like your closet, your web presence needs regular clean-ups and style changes. Does your website still feature Old Man Winter or do your online lead generation campaigns still offer tax credits from 2010? Making sure that your content is regularly updated will...
by | Nov 18, 2013 | Home Service Best Practices, Independent Home Services Contractors Training, Know Your Numbers, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training
I recently interviewed Rodney Edenfield, CSO of LocalizeIt Online, an internet marketing expert with over 13 years of experience helping service companies improve their web presence, and I asked him to share his thoughts on Pay Per Click (PPC) advertising. He said,...
by | Feb 11, 2013 | Home Service Best Practices, Independent Home Services Contractors Training, Know Your Numbers, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training
Is your company new to Facebook or even still considering a Facebook page? Or maybe you’ve had a Facebook page for a while, and are now wondering what you should be doing with it? Here are a couple basic thoughts about how to view Facebook and how it can work for...
by | Jul 16, 2012 | Home Service Best Practices, Independent Home Services Contractors Training, Know Your Numbers, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training
Using call tracking services provides great information that you can use to make knowledgeable marketing decisions, as well as identifying opportunities in your call center. It is important though to fully consider the impact of assigning call-tracking phone...
by | Apr 23, 2012 | Home Service Best Practices, Independent Home Services Contractors Training, Know Your Numbers, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training
Too Expensive or Totally Worth It? As I left my car repair shop yesterday, looking at my bill for fixing the AC and changing the oil, and knowing that I could have paid far less elsewhere, I thought of Nexstar members and how often marketing coach, Ed Cerier & I...
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