PHCE Residential Contractors: Spring Clean Your Web Presence

Online Marketing: How to Measure Pay Per Click Campaigns

by | Nov 18, 2013 | Home Service Best Practices, Independent Home Services Contractors Training, Know Your Numbers, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training

I recently interviewed Rodney Edenfield, CSO of LocalizeIt Online, an internet marketing expert with over 13 years of experience helping service companies improve their web presence, and I asked him to share his thoughts on Pay Per Click (PPC) advertising. He said,...
PHCE Residential Contractors: Spring Clean Your Web Presence

Does it make sense for my business to “Like” another company?

by | Feb 11, 2013 | Home Service Best Practices, Independent Home Services Contractors Training, Know Your Numbers, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training

Is your company new to Facebook or even still considering a Facebook page? Or maybe you’ve had a Facebook page for a while, and are now wondering what you should be doing with it? Here are a couple basic thoughts about how to view Facebook and how it can work for...
PHCE Residential Contractors: Spring Clean Your Web Presence

Call Tracking: Part of Your Marketing Strategy

by | Jul 16, 2012 | Home Service Best Practices, Independent Home Services Contractors Training, Know Your Numbers, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training

Using call tracking services provides great information that you can use to make knowledgeable marketing decisions, as well as identifying opportunities in your call center. It is important though to fully consider the impact of assigning call-tracking phone...
PHCE Residential Contractors: Spring Clean Your Web Presence

Too Expensive or Totally Worth It?

by | Apr 23, 2012 | Home Service Best Practices, Independent Home Services Contractors Training, Know Your Numbers, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training

Too Expensive or Totally Worth It? As I left my car repair shop yesterday, looking at my bill for fixing the AC and changing the oil, and knowing that I could have paid far less elsewhere, I thought of Nexstar members and how often marketing coach, Ed Cerier & I...