Online Marketing: How to Measure Pay Per Click Campaigns

Online Marketing: How to Measure Pay Per Click Campaigns

I recently interviewed Rodney Edenfield, CSO of LocalizeIt Online, an internet marketing expert with over 13 years of experience helping service companies improve their web presence, and I asked him to share his thoughts on Pay Per Click (PPC) advertising. He said,...
Online Marketing: How to Measure Pay Per Click Campaigns

Call Tracking: Part of Your Marketing Strategy

Using call tracking services provides great information that you can use to make knowledgeable marketing decisions, as well as identifying opportunities in your call center. It is important though to fully consider the impact of assigning call-tracking phone...
Online Marketing: How to Measure Pay Per Click Campaigns

Marketing Strategy for Contractors: Know Your Enemy

Imagine you’re a consumer who’s shopping for a product or service that you know very little about, and that costs a fair amount of money. If you’re like most people, you’ll consider more than one company. And why wouldn’t you? It’s so easy to shop for companies today!...