Business Advertising: Your Guide to Planning Mass Media

Business Advertising: Your Guide to Planning Mass Media

  Independent home services contractors are increasingly using mass media vehicles like television, radio, billboards and so on to advertise their companies. How exciting! Chances are you’re either using one of these advertising vehicles or have considered it....
Business Advertising: Your Guide to Planning Mass Media

Rewarding Employees? Showcase Their Achievement

We’ve reported on the importance of motivating your employees in past blog posts. In our post, “Want to Motivate Employees? Try Time, Not Money,” we discussed how employees may prefer time off versus cash incentives. To expand on this, I’d like to point out that bonus...
Business Advertising: Your Guide to Planning Mass Media

Connecting the Dots

It’s not easy getting consumers’ attention. There are a seemingly endless number of marketers battling for people to “Look at me! Look at me!” And marketing companies come up with new tools all the time, so that consumers are surrounded by messages. You can’t get...
Business Advertising: Your Guide to Planning Mass Media

Successful Contractors Play To Win

Play to Win  If you’re a sports fan, you’ve probably heard these two expressions:  “They played to win.”  “They played not to lose.” When sportscasters and analysts use the first expression, it’s always a positive comment. Teams that play to win are determined, they...