Business Advertising: Your Guide to Planning Mass Media

Business Advertising: Your Guide to Planning Mass Media

  Independent home services contractors are increasingly using mass media vehicles like television, radio, billboards and so on to advertise their companies. How exciting! Chances are you’re either using one of these advertising vehicles or have considered it....
Business Advertising: Your Guide to Planning Mass Media

The New Rules of HVAC, Plumbing & Electrical Contractor Business Engagement

by Bryan Martin, Nexstar® Network Business Enhancement Coach Are you engaged? Do you want to be? I guess I should clarify that I’m not talking about the marrying kind of engagement here, but rather the kind that commits you to your customer. Although I guess in both...
Business Advertising: Your Guide to Planning Mass Media

Connecting the Dots

It’s not easy getting consumers’ attention. There are a seemingly endless number of marketers battling for people to “Look at me! Look at me!” And marketing companies come up with new tools all the time, so that consumers are surrounded by messages. You can’t get...
Business Advertising: Your Guide to Planning Mass Media

Contractor Advertising: Communicate Your Professionalism

Nexstar Network members set the standard for professionalism. When your customers see how your techs are dressed and groomed and how your trucks sparkle, they think “clean and proud.” When your customers speak with your CSRs and techs, they think “intelligent...