Expense or Investment? Change the Way You Think of Your Marketing

Residential Service: Get the Customer to Call You…Again

There was a day when consumers’ choices were limited, but that has changed. Not only do we as consumers have more choices, but we have higher expectations. Plus, with the online market-place, we can get virtually anything we need or want with a click or a swipe. So it...
Expense or Investment? Change the Way You Think of Your Marketing

PHCE Peer Networking: Worth its Weight in Gold!

Nexstar Network has been connecting like-minded contractors since 1992. One of its most powerful business to business networking programs is the Nexstar Peer Group Meeting. Recently, ACHR News attended a Nexstar Peer Group Meeting at Golden Rule Plumbing, Heating,...
Expense or Investment? Change the Way You Think of Your Marketing

PHCE Residential Contractors: Let’s Talk Timing

By David Janssen, Nexstar Network® Membership Sales Well, the 2014 NFL Draft took place last week. What an amazing event. As a Minnesota Vikings fan, I wonder if they picked the right players to help the new coaching staff have an immediate impact. With the NFL on my...