Business Advertising: Your Guide to Planning Mass Media

Business Advertising: Your Guide to Planning Mass Media

  Independent home services contractors are increasingly using mass media vehicles like television, radio, billboards and so on to advertise their companies. How exciting! Chances are you’re either using one of these advertising vehicles or have considered it....

Tech Training Video Series: Wake Up Call 1-29-13

“Role Play Video – Skill practicing a service call using Nexstar Service System 2.0” By Nexstar Sales Trainer Keith Mercurio In this week’s video blog, Nexstar Sales Trainer Keith Mercurio role plays a service call. He shows the steps outlined in...

Tech Training Video Series: Wake Up Call 1-15-13

“Own the Moment – The Answer is Yes” By Nexstar Sales Trainer Keith Mercurio In this week’s video blog, Nexstar Sales Trainer Keith Mercurio shares how to look at a service call from the customer’s perspective. He revisits the steps outlined in...
Business Advertising: Your Guide to Planning Mass Media

Is Your Business Profitable? Really?

By: Lisa Schardt, Nexstar® Network Sales Here are the Top 5 Reasons you may not (really) be profitable: You don’t add YOUR SALARY to the budget. You “take whatever is left” at the end of the month. Really? Have other successful CEOs done this? Warren Buffet? Steve...
Business Advertising: Your Guide to Planning Mass Media

Connecting the Dots

It’s not easy getting consumers’ attention. There are a seemingly endless number of marketers battling for people to “Look at me! Look at me!” And marketing companies come up with new tools all the time, so that consumers are surrounded by messages. You can’t get...