Why Holistic Marketing Is Key In Your Residential Service Business

Four Ways to Market Fix-a-Leak Week in Your Plumbing Business

The Environmental Protection Agency’s Fix-a-Leak Week is March 14-20. If your company offers plumbing service, it’s a great time to remind your customers that you fix leaks. Mark your calendars for next year if you weren’t ready for it this time around. Your customers...
Dan Friesen’s Residential Service Sales Tips: 100% Closing Rate

Dan Friesen’s Residential Service Sales Tips: 100% Closing Rate

As a sales person, no matter if your job title is comfort consultant, service technician or customer service representative, you should have an expectation to close the deal—at least some acceptable percentage of the time. When that expectation is not translating into...
Why Holistic Marketing Is Key In Your Residential Service Business

Service Business Coaching: Implementing Your 2016 Marketing Plan

So you’ve developed your marketing plan for the year. Now what? Don’t ignore the plan you’ve worked so hard to create: Keeping your focus is key! Use the marketing plan as your road map for the year. With your plan in hand, you will be able to track and assess which...