by | Apr 18, 2016 | Blog
Access Heating and Air, based out of Meridian, Idaho, has been a Nexstar Network member for just over a year. However, Nexstar was on the company’s radar much before that. Access owner Keith Lithander called himself something of a “hard sell” as far as...
by | Apr 15, 2016 | Blog
Marketing your residential service business is about more than just your direct mailing, TV ads or website. Marketing is also about branding, budgeting, how you answer the phone, impressing customers, building lifelong relationships and more–really, it’s...
by | Mar 15, 2016 | Blog
The Environmental Protection Agency’s Fix-a-Leak Week is March 14-20. If your company offers plumbing service, it’s a great time to remind your customers that you fix leaks. Mark your calendars for next year if you weren’t ready for it this time around. Your customers...
by | Feb 26, 2016 | Blog
As a sales person, no matter if your job title is comfort consultant, service technician or customer service representative, you should have an expectation to close the deal—at least some acceptable percentage of the time. When that expectation is not translating into...
by | Jan 8, 2016 | Blog
So you’ve developed your marketing plan for the year. Now what? Don’t ignore the plan you’ve worked so hard to create: Keeping your focus is key! Use the marketing plan as your road map for the year. With your plan in hand, you will be able to track and assess which...
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