Recruiting Solutions Part 1: Get Out in Your Community

Recruiting Solutions Part 1: Get Out in Your Community

by | Jan 24, 2017 | Blog

If you’re reading this blog, you already know that recruiting and retaining top technicians is one of the most difficult challenges the residential home service industry faces. The skilled trades are the hardest jobs to fill in the United States for the seventh...
Expense or Investment? Change the Way You Think of Your Marketing

Residential Contractors: How do you Compare?

by | Jul 28, 2014 | Blog

My wife and I recently renovated our basement. A month later we discovered a leaking pipe in one of those rooms. We were panicked. It was 9 p.m.! We ran to the computer and searched like mad. Did we call the first plumber that offered emergency service? Nope. My wife...
Expense or Investment? Change the Way You Think of Your Marketing

Business Advertising: Your Guide to Planning Mass Media

by | Apr 15, 2013 | Home Service Best Practices, Independent Home Services Contractors Training, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training

  Independent home services contractors are increasingly using mass media vehicles like television, radio, billboards and so on to advertise their companies. How exciting! Chances are you’re either using one of these advertising vehicles or have considered it....
Expense or Investment? Change the Way You Think of Your Marketing

Small Business Advice For Dealing With Suppliers

by | Oct 1, 2012 | Home Service Best Practices, Independent Home Services Contractors Training, Marketing Coach for Business, Service Business Coaching, Successful Contractor, Training

What Should You Do If A Supplier Wants You To Refuse To Deal With Its Competitors? Many Nexstar Network members pay to be listed in directories that advertise “verified” and “rated” contractors for plumbing services.  One of our members had an indcident recently where...