Business Advertising: Your Guide to Planning Mass Media

Business Advertising: Your Guide to Planning Mass Media

  Independent home services contractors are increasingly using mass media vehicles like television, radio, billboards and so on to advertise their companies. How exciting! Chances are you’re either using one of these advertising vehicles or have considered it....
Business Advertising: Your Guide to Planning Mass Media

Online Reviews Attract Customers to PHCE Contractors

By Bryan Martin, Business Enhancement Specialist Online reviews continue to increase in importance with consumers. The recent Nielsen Global Survey reports that 70 percent of consumers trust online consumer reviews, an increase of 15 percent in four years. And,...
Business Advertising: Your Guide to Planning Mass Media

Does it make sense for my business to “Like” another company?

Is your company new to Facebook or even still considering a Facebook page? Or maybe you’ve had a Facebook page for a while, and are now wondering what you should be doing with it? Here are a couple basic thoughts about how to view Facebook and how it can work for...
Business Advertising: Your Guide to Planning Mass Media

The New Rules of HVAC, Plumbing & Electrical Contractor Business Engagement

by Bryan Martin, Nexstar® Network Business Enhancement Coach Are you engaged? Do you want to be? I guess I should clarify that I’m not talking about the marrying kind of engagement here, but rather the kind that commits you to your customer. Although I guess in both...
Business Advertising: Your Guide to Planning Mass Media

Successful Contractors Play To Win

Play to Win  If you’re a sports fan, you’ve probably heard these two expressions:  “They played to win.”  “They played not to lose.” When sportscasters and analysts use the first expression, it’s always a positive comment. Teams that play to win are determined, they...