Would you like to close more jobs, grow sales and increase profits? How many times have you walked away from a big-ticket plumbing sale because your customer didn’t have enough cash saved up to pay for it? Do you think you could sell more big-ticket items and make more money if your customers had a financing option? Allow me to answer those questions for you – YES.
I’m not going to waste your time on what financing options you should not offer. Instead, read through my article in the Reeves Journal where I talk about the offer on which you NEED to focus. I’m going to tell you why you need to present financing and then take you through the stages of how to present it.
Selling financing should be part of your businesses’ strategic plan. It pushes customers past the sale, into “how to best carry out this purchase.” I want to say this again…selling financing pushes customers past the sale, into “how to best carry out this purchase.”
If you start selling financing the way I’ve laid it out for you:
- You will close more jobs
- You will make more money (increase profit)
- You will grow your business (increase revenue)
- You will not be perceived as more expensive than your competition
- Your customers will love you