Nexstar has a number of campaigns we’ve developed for the off season, like Freenace Fest (which is based on a successful member program; this campaign includes a radio commercial), oldest furnace and AC contests (both of which include many marketing materials, including radio, direct mail, newspaper ads and stickers, website flash animations, home show kits and more), etc. Oldest equipment contests have been very successful for a number of members; in fact, one member won an Eddie Award for Marketing Effectiveness an Oldest AC Contest, and another won for the success he’s had with an Oldest Furnace Contest. You can see descriptions of their programs, as well as their results and images of their marketing materials, on our website. Go to:
2008 Eddie Awards
Look for Tri City Refrigeration and JC Heating, Cooling, Plumbing & Electrical
You can always reach out to your marketing coach. We can share cool new ideas that we’ve heard from other members. Also, consider coming to a Marketing plan Training Workshop. One of the big advantages is we’ll help you answer questions exactly like the one you’re asking (What should we do during the off season to smoothen out our calls?) When you’re done with the 3-day workshop you’ll have a customized 12-month marketing plan so that you’ll know what you’re going to do every week of every month. All you have to do is implement!
Have you worked with a media planner? If not, these people can answer important questions, like A) Are radio and/or TV right for my business at the current time? B) Do I have enough money to be an effective radio and/or TV advertiser? And so on. We have two media planners who are strategic partners. They can help you answer these questions and more.