To build awareness of their business and to connect with their community, many members have created “Like” campaigns for their Facebook page. In most instances, this means members are giving someone something if they click the “Like” button on their page. In “Liking” a page, people will get updates in their news feed.

When using a “Like” campaign, it’s important to keep in mind that you should not necessarily count on likes as an immediate predictor for future sales. The point of increasing likes is to build brand awareness and develop relationships. It’s up to you to keep viewers engaged by posting interesting content and communicating the value of your services. Following are a few examples of what members are doing.

Bob Hamilton Plumbing, Heating, A/C & Rooter’s like campaign is charity based. For every like from November 15-December 15, they will donate $1 to charity. They are promoting this campaign on Twitter and their webpage, as well.

My Plumber Heating & Cooling is also holding a charity based like campaign. For every like, they donate $1 to those faced with food insecurity. My Plumber holds an annual food drive and has garnered over 79,000 pounds of food since they began. This is the first year they have extended their efforts to Facebook. We can’t wait to see their results!

Are you running similar “Like” campaigns? If so, we want to know. Share a link with us!

Nexstar Network is a business-development and best-practice organization for residential PHCE contractors.