Recently, I had the opportunity to talk to Jerry Hall at Assured Comfort Heating and Air. Assured Comfort had a fantastic June, and I was inspired to ask Jerry, “Besides the weather, what was the main thing that contributed to your success?”

Jerry said it was DESIRE. The team at Assured Comfort were aggressive in their advertising—utilizing billboards to inspire customers to call and launching a pay-per-click advertising campaign. They are committed to answering their phones—Saturday and Sunday included. Jerry also has the right people on his team—great technicians that are trained to sell and provide exceptional service.

In my opinion, Assured Comfort not only has desire, but they have follow through which is driving their results.

Success = Desire coupled with execution of a timely plan to maximize revenue and increase profit.

Is this equation part of your business plan? It should be!