A common question that we hearfrom members as they start using social media tools is, “What do I have to say that will be interesting to others?” We recommend that your posts be more than just promoting your business, you have to connect with your customers on a more personal level. One way to do this is to share a little more about you, your employees and what makes your business special.

Every company has a story to tell, a history. That history is an important part of who you are and what you stand for. Make sure you are capturing that history as it happens. Assign someone in your company the job as historian. Their responsibility is to build a library of photos, stories, and significant company memorabilia.

Share this history and involve your employees along the way. Facebook is a great place to share this information. People want to be a part of something greater and a company with a rich history that they can be a part of building and creates pride and ownership.

Some things you might include:

  • Employee rosters
  • Employee photos
  • Customer letters and customer feedback
  • Building and Truck photos
  • Company involvement memorabilia
  • Marketing materials

Have fun and share this history with others! It’s energizing to see how far you’ve come.

Nexstar Network is a business-development and best-practice organization for residential PHCE contractors.