Residential Contractor Outbound Calling: Are You Listening?

Outbound Calling Common Sense

Should I be doing some outbound calling? I get that question all the time and I usually answer with a question of my own. Is your call board full? If the answer to my question is NO then the answer to the first one is an unequivocal YES. Your people should be aware...
Residential Contractor Outbound Calling: Are You Listening?

Call Center Management: Outbound Calling Sample Offers

OK, I will give out some sample offers with the following disclaimer: These are a collection of offers from inside and outside of the Nexstar Network as well as other businesses I have worked with. I will keep them as generic as possible so I don’t infringe on...
Residential Contractor Outbound Calling: Are You Listening?

A Compelling Offer Will Increase Sales

The most important part of the outbound cold call is a compelling offer. It should be something that if you got an unexpected call at home, you would consider purchasing, even if all of your equipment is running fine.  So, what’s a compelling offer? It has to be...