By Denise Swafford, Nexstar Network Business Coach

We know changes in your business, from new price models to a different way to talk to customers, can be hard for both you as an owner AND for those in your shop. This is especially true when that change requires many of your technicians to rethink the way they’ve been approaching customers for their entire career. But many times – to improve how your business is performing, to increase sales and increase profits, you need to cultivate change. When residential contractors I coach make changes of this magnitude I encourage them to use a “symbol of change” to be the tangible representation of what’s to come. Click here to read about how one of the companies I worked with symbolized change for their organization.

To learn more about how to improve your business and what changes you can make, visit, call 1-888-240-STAR (7827) or email [email protected].