Do you have a Marketing plan Training ? You may think you don’t need one, but I’m here to tell you that you do. No matter the size of your shop, a marketing plan is a key to driving growth and retention, and is your touchstone to ensure you keep your eye on your final destination.

Here are my top three reasons why you need a marketing plan:

A year in review – The first step in developing a marketing plan is to review the current state of the business. When you understand your current situation, you understand what’s impacting the business and can better identify your marketing goals, strategies and tactics.

Keeping the focus –A marketing plan is your road map, your guide to keeping you focused and making sure you are proactive versus reactive. We have all reacted to a “shiny ball” moment when we strayed off course to chase the amazing new ball. You know, that call from a vendor telling you about a deal of the century; or even seeing a new TV ad or sweepstakes from a competitor in your market. If you have a Marketing plan Training, however, you won’t react to the shiny ball without consideration and focus, keeping you on course to your final destination.

Tracking your course – When you have a Marketing plan Training you are able to track your progress throughout the year, assessing whether or not the tactics are working and you’re achieving your goals. Depending on the results, you can course correct where needed. After all, your Marketing plan Training is your road map, and sometimes we see an alternate route that will get us to our destination with better scenery – so we change course. The key is you have established goals that connect with the business, which keeps you headed toward your final destination.

To learn more about the marketing planning workshops available to residential contractors who join Nexstar, click here or call 1-888-240-7827.