Consider this reality: To your customer, the employee she is interacting with at any given moment is your company’s brand. Nothing else but the experience that customer is having with your employee will determine if she will be a repeat customer. Not your yellow page ad. Not you. Not your years of hard work and experience.

Now ask yourself – how important is training to your business success?

Like many aspects of business, the biggest challenge is in actually doing it.

  • What if you can’t afford training?
  • What if you don’t have time for your employees to go to training?
  • What if you train an employee and he leaves?

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