My wife and I recently renovated our basement. A month later we discovered a leaking pipe in one of those rooms. We were panicked. It was 9 p.m.! We ran to the computer and searched like mad. Did we call the first plumber that offered emergency service? Nope. My wife said, “We need to get this done fast, but we need a company we can trust. Let’s take a minute and get this right.” We probably looked at five websites.

Do you know how you stack up against your plumbing, HVAC or electrical competitors? You probably think you do, but chances are what you know is how they run their companies. Do you know how they market to, and service, their customers? You need to. Here’s a four-step process to learning about your competitors from the customers’ point of view. 

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