Welcome to our five-part series in strategies for finding technicians. Today we’ll share with you where to start when it comes to recruiting!

The technician shortage looms for the residential service industry. For many, it has already come. But it’s not too late to get started on a comprehensive recruiting initiative at your own company. Steffan Busch, Nexstar’s recruiting and workforce development coach, said to first focus on these three things:

  1. Employer brand. What’s your value proposition to potential employees? Why do people want to work for your company? This goes hand in hand with your marketing message, but should be targeting potential employees. This messaging must be in the job postings you create for advertising, along with social media updates and messages (speaking of social media, Facebook is making a strong push to leverage their platform for recruiting).
  2. Recruitment strategy. How are you going to get the word out that you are looking for the best and brightest? Along with posting to job boards, you should also be ramping up your employee referral program and talking to people about your opportunities. Network and ask for referrals.
  3. Candidate experience. Your goal is to get as much information about candidates as possible, while selling your company and the career opportunity. The biggest component is having a consistent and seamless interview process. Also, think about different ways candidates can demonstrate they can do the job. Interviews are good, but the one downside to them is that the candidate is simply telling you they can do the job. Conduct the interview, then have them demonstrate they can do the work.

Try reaching out to organizations that are doing something to change the outlook on this problem. For example, in 2016, Nexstar Network launched its recruiting initiative by hiring Busch and launching a website and global ad campaign that has reached more than 750,000 people so far. Nexstar members have exclusive access to sharing their jobs on this recruiting website.

Nexstar also partners with the Nexstar Legacy Foundation in striving to bring young people and veterans into the trades and change the conversation about these jobs through the foundation’s initiatives Explore the Trades and Troops to Trades.

With a dedicated effort from individual companies and the organizations working to support them, the technician shortage becomes a solvable problem.

Read part one of this series, “Get Out in Your Community.”

Read part two of this series, “Train Your Own People.”

Read part three of this series, “Make Your Company a Great Place to Work.”

Read part four of this series, “Recruit All the Time.”