By: Denise Swafford, Nexstar Network Business Coach

Did you know that as of this posting, Nexstar Network has certified 387 technicians? These technicians have completed levels one and two of Nexstar’s Service System training, granting them Nexstar Certified Service Technician status. Many of you are familiar with the Service System training program, but for those of you not in the know, Service System training prepares technicians to provide exceptional customer service and provides owners the opportunity to build their businesses upon an ethical foundation.

How Service System Helps Grow Customer Relationships:

  • Customer loyalty is secured through trust and respect. Customers want to know that they can trust service contractors to do the job right. They want the company to do the work as promised, come back if something wasn’t done right and follow through on their commitments. They want themselves and their property to be treated with respect.
  • Employees want recognition for a job well done. They want opportunities to grow and learn, and to feel proud of “their” company.
  • Operating a business ethically gives employees a sense of personal satisfaction and contributes to the bottom line.
  • Who is a customer going to call for service? The company they trust!


On Facebook, we like to recognize newly certified technicians. These technicians have demonstrated positive attitudes, willingness to learn and the drive to improve themselves and their service. When you see these posts, make sure to congratulate these individuals.  They’re on their way to greater job satisfaction and are taking the next step in their careers!