For Immediate Release
Contact: Bob Mallory, (888) 609-5490 Community Relations

Bestselling Author Says Work “On” Your Business, Not “In” It

At Nexstar’s Super Meeting in Seattle, Michael Gerber, author of “The E-Myth” encouraged members not to worry about the economy, but rather say to themselves, "If I'm going to transform my world, I'm going to do it here on Main Street, not on Wall Street. It happens where I am. It doesn't happen where I'm not." He added, "There is no reason for any company to be unsuccessful.  Let go of the past and begin to pursue the impossible.”

E-Myth” or Entrepreneurial Myth, is the flawed assumption that people who are experts in a certain skill will also understand how to run a successful business that provides their product or service. From an E-Myth point of view, small business owners struggle to achieve success because they’re working in their businesses when they need to be working on them. Gerber says great ideas and talented people go down in what he calls “the tyranny of routine.” Eventually, they realize that just as they invested time in their area of expertise, they’ll also need to devote time to achieve business development and management skills.

Nancy Riley, Nexstar member and owner of Riley Plumbing & Heating, Inc. in Kensington, CT said Gerber inspired her.  "When I return to my office on Monday, I'm going to move my desk from its central location in the office to an outside office with a door.  By removing myself physically, I will stop being the ‘go to person’ and free myself up emotionally to start dreaming and visioning for the business.”

Dennis Hamon, owner of Gene Johnson Plumbing in Seattle says he’ll also take Gerber’s advice to heart. "I'm going to work towards moving out of the business so it can grow.  I owe it to my company so my employees have a future."

“We were thrilled to bring Michael Gerber to Seattle to speak with our members,” said Greg Niemi, Nexstar President & CEO. “And from the feedback I received, his advice is already having an impact. Owners and managers are discussing how to implement Gerber’s strategies within their businesses.”

Nexstar^® Inc. is a world-class business-development and best practices organization delivering comprehensive business training, systems and support to independent home service providers. Super Meeting is an annual event where owners and managers break from working in the business and explore where they want to take it. 

For information about more highlights from the Nexstar Super Meeting in Seattle October 2-4, please contact Kari Logan.

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